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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Uğur Sağlık

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Open access Sep 2026

The Role of Human Interaction Needs and Trust in Automation Systems in Shaping Brand Trust and Brand Equity

This study examines the associations of trust in automated systems on brand trust and overall brand equity by integrating the moderating role of the need for human interaction and the mediating role of brand trust into a comprehensive framework. Using a quantitative research design, data were collected from 399 consume...

Yavuz Selim Gülmez, Ahmet Kayaoğlu, Erkut Kuldaş et al. · 0 citations

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