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Umashankar Samal

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Open access Sep 2026

Forecasting Technology Adoption in Uncertain and Dynamic Markets: A Market Coverage Diffusion Approach

How innovations spread in a fast‐changing and uncertain market is vital for accurate forecasting and planning. This study introduces a generalized diffusion framework that incorporates evolving market coverage along with dynamic market and market uncertainty. A random variable is used to represent market uncertainty,...

Umashankar Samal · 0 citations

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