Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Umi F Bascha

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access 2026

Factors Influencing the Adoption of Social Commerce Live-Streaming Shopping among Malaysian Consumers

Social commerce live-streaming shopping has fundamentally transformed Malaysia’s digital retail ecosystem, offering real-time interaction and immediate consumer engagement. However, traditional technology adoption models such as the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) often overlook the human...

Siti Aisyah Asrul, Nur Ain Syazmeen Ahmad Zaki, Muhamad Izzuddin Zainudin et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.