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Author

Utomo Sarjono Putro

2 papers indexed here

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Open access Aug 2026

Decision-Making Model for Prioritizing Toll Road Investment Projects in Sumatra Using Analytic Hierarchy Process (AHP)

The Trans-Sumatra Toll Road (Jalan Tol Trans Sumatera [JTTS]) is a national strategic infrastructure project spanning approximately 2,800 km and designed to enhance connectivity and promote economic growth across Sumatra. However, investment prioritization among its 25 segments remains inconsistent because of subjectiv...

Dhono Nugroho, Utomo Sarjono Putro · 0 citations
Open access Aug 2026

Market Penetration and Branding Strategy as a Basis for Managerial Decision Making to Increase Sales of Prim-A Mineral Water

The bottled drinking water market in Indonesia is highly competitive, prompting PT Sinar Sosro Gunung Slamat to strengthen Prim-A mineral water as a strategic diversification product amid declining ready-to-drink tea sales. Despite contributing Rp42.7 billion in Bandung in 2025, Prim-A ranked only 30th nationally in bo...

Muhammad Ammar Faras, Utomo Sarjono Putro · 0 citations

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