This study examined the relationship between product innovation and marketing performance of brewery firms in South East Nigeria. Descriptive survey research design was used and questionnaire served as the instrument of data collection. The data collected were presented in tables and analyzed using simple percentage, a...
B. Ani, M. Azugama, Uzoamaka Josephine Uhie· Journal of African Innovatio...· 0 citations
This study focused on the relationship between customer retention strategies and performance of beverage firms in imo state, Nigeria. In the methodology, the study employed descriptive survey research design and questionnaire served as the instrument of primary data collection. The data collected were presented in tabl...
Onyema Kelechi Peace, K. Ihemereze, Uzoamaka Josephine Uhie· Journal of African Resilienc...· 0 citations
This study examines the relationship between customer complaint handling and Patronage of Hotels in Owerri, Imo State. The research design adopted was descriptive survey research design, and questionnaire served as the instrument of data collection. Data collected were analyzed using mean statistic. Pearson product mom...
B. Ani, Uzoamaka Josephine Uhie, K. Ihemereze· Journal of Business Developm...· 0 citations
This study examined the relationship between sales force training and performance of tissue manufacturing firms in South East Nigeria. The researcher adopted survey research design and questionnaire served as the instrument of data collection. The population comprises the entire sales staff in sales/marketing departmen...
Adiele Enyinnaya Ernest, M. Azugama, Uzoamaka Josephine Uhie· Journal of African Innovatio...· 0 citations
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