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V. Dragomir

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Open access Aug 2026

Adaptive Cycles in Open Innovation: A Longitudinal Study of Circular Economy Collaborations in a Fashion Incumbent

This single case study examines how the H&M Group, a large fashion multinational, uses open innovation (OI) to support the transition towards a circular business model. Although collaborations are recognized as key to advancing circularity, limited empirical evidence exists on how co‐creative OI processes drive circu...

V. Dragomir, Sînziana-Maria Rîndașu · 0 citations

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