Author

V. K. Veerakumar

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Review Open access Sep 2026

An Analytical Study of Consumer Perception of AI-Driven Personalisation in Digital Marketing

The emergence of Artificial Intelligence (AI) has greatly changed the manner in which companies comprehend and engage with consumers. AI-based personalization helps businesses to analyze consumer data, forecast preferences and deliver personalized offers, products, services, recommendations, promotions and many more. T...

V. K. Veerakumar, Ann Rose Angels T · International Journal for Re... · 0 citations

Open access Aug 2026

செயற்கை நுண்ணறிவு காலத்தில் தமிழ் மொழி மற்றும் பண்பாட்டு உள்ளடக்கங்களின் டிஜிட்டல் வணிகமயமாக்கல்: தொழில்முனைவு வாய்ப்புகள் மற்றும் சவால்கள்

How Tamil culture is being commercialized across diverse platforms such as Tamil Natural Language Processing (NLP), voice technology, machine translation, digital publishing, e-commerce platforms, social media content creation, and Educational Technology (EdTech) is analyzed.

V. K. Veerakumar, G. Sasikaladevi, D. Rajakumari · Tamilmanam International Res... · 0 citations