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Author

V. Sinyavin

2 papers indexed here

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Review 2026

Research on the framing effect in managing consumer behavior

In conditions of high competition in the market and information overload of consumers, the study of the framing effect as a tool for managing consumer choice becomes particularly relevant. The problem of effective use of framing technologies has not only marketing, but also significant economic importance, since it dir...

V. Sinyavin, Victoria V. Lomakina, Kira B. Alyoshechkina et al. · 0 citations
Review 2026

THE EFFECT OF ARTIFICIAL INTELLIGENCE IN THE PURCHASE DECISION-MAKING PROCESS

Artificial intelligence has become an integral part of modern management practices. This includes the management of various aspects of marketing activities by market participants, including the management of consumer consciousness and the formation of consumer preferences. However, while there are undoubtedly positive...

V. Sinyavin, Maria P. Pogudina, T. A. Kulikova et al. · 0 citations

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