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Open access Aug 2026

Green Gamification as a Driver of Green Eating Intention: The Mediating Role of Green Brand Image

This study investigates the mechanism through which green gamification influences green eating intentions, specifically regarding plant-based meat alternatives. By utilizing the affordance-psychological-behavioral (APB) framework as a theoretical lens, the research provides empirical insights into the transition from d...

V. Vu · 0 citations

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