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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Vaishali Goel

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Review Open access 2026

AI-powered consumer behavior analysis: A review of applications, techniques, and ethical implications

Artificial Intelligence (AI), Machine Learning (ML), and Big Data Analytics have converged, changing how companies gain insights into, predict, and respond to consumer behavior. This paper will discuss the theory, methodology, and commercial applications of interpreting consumer behavior using AI-driven data analysis,...

Shikha Kansal, Vaishali Goel · 0 citations

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