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Vanessa Gaffar

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Review Open access Sep 2026

e-WOM, brand image, and e-purchase intention on Shopee: Reassessing e-trust as mediator

Type of the article: Research ArticleAbstractAlthough conventional digital marketing literature positions electronic trust (e-trust) as a key mediator of online purchase intention, its role in mature social-commerce environments in developing countries remains uncertain. This study aims to assess the influence of elect...

Prasetyo Hartanto, Vanessa Gaffar, Lili Adi Wibowo et al. · 0 citations

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