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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Vidia Selasdini

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Open access Sep 2026

Digitalization Technology and Promotion Strategy on Customer Satisfaction and Its Implications for Customer Lifetime Value in Ship Agency Business

The Indonesian ship agency business is at the heart of the country’s archipelagic trade connectivity, yet their ability to translate the service digitalization and promotional communication into long-lasting customer relationship is empirically under-explored, especially through the lens of Customer Lifetime Value (CLV...

Swarti Swarti, A. Fahmy, L. Barasa et al. · 0 citations

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