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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Viên Thị Xuân Trần

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Review Open access Aug 2026

THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY

Artificial intelligence (AI)-enabled personalized advertising has become a critical strategy for enhancing customer engagement in digital commerce. However, the psychological mechanisms through which perceived personalization translate into purchase intention remain insufficiently understood. Drawing on the Stimulus–Or...

Viên Thị Xuân Trần · 0 citations

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