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Vijayakeerthana V

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Open access Aug 2026

From Scroll To Cart: Assessing The Impact Of Algorithmic Personalization And Seamless Checkout On Unplanned Online Spending

This study evaluates the operational mechanics of digital impulse buying across modern social commerce environments. While personalized social platforms aim to enhance user experience and product discovery, consumers frequently experience psychological and environmental triggers that lead to unplanned financial expendi...

Vijayakeerthana V, T. J. Arun · 0 citations

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