EMPIRICAL VALIDATION OF VALUE-BASED ADVERTISING AUTOMATION AND GENERATIVE ENGINE OPTIMIZATION (GEO): OVERCOMING THE "PERFORMANCE TRAP" AND THE "OBSCURITY TAX"
This study provides an empirical and theoretical investigation into the systemic inefficiencies confronting contemporary programmatic advertising architectures: namely, capital inflation driven by over-reliance on short-term attribution (the "Performance Trap") and the conversion friction imposed on non-established mar...