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Author

Володимир Ковальчук

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Open access Sep 2026

FORMATION OF THE SUSTAINABLE DEVELOPMENT POTENTIAL OF MARKETING SYSTEMS IN AGRIBUSINESS

The article examines the theoretical and methodological foundations of the sustainable development potential of marketing systems in agribusiness and proposes mechanisms for its formation at the local and regional levels of agrarian socio-economic systems. This potential is interpreted as an integrated combination of r...

I. Kravchuk, Володимир Ковальчук · 0 citations

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