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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

W. Prananta

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2 papers indexed here

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Review Open access Sep 2026

From perception to feasibility: Explaining AI adoption in SMEs through the TOE framework

This study aims to examine the determinants of artificial intelligence (AI) adoption among small and medium-sized enterprises (SMEs) in Central Java, Indonesia, by applying the Technology–Organization–Environment (TOE) framework with a focus on organizational readiness, financial capability, and perceived usefulness. D...

Bogy Febriatmoko, Dorojatun Prihandono, W. Prananta et al. · 0 citations
Review Open access Jul 2026

Predicting boycott intention and participation among urban Muslim consumers in Indonesia

Purpose – This research aims to extend the classic theory of planned behavior (TPB) framework by incorporating social media influence and religiosity as key predictors, thereby providing a more comprehensive explanation of boycott intention and subsequent participation among Muslim consumers in a high-digital-penetrati...

W. Prananta, A. Wijaya · 0 citations

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