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Author

W. Salama

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Review Open access Oct 2026

The Authenticity Effect: How Digital Word-of-Mouth and Management Response Shape Customer Loyalty in Street Food

The study looks at the way electronic word-of-mouth (eWOM) contributes to customer loyalty (CL) in the informal street food industry, with a focus on the mediating function of perceived authenticity (PA) and the moderating role of management response strategy (MRS). Drawing on an integrated theoretical framework that c...

Ahmed K. Elnagar, E. Á. Verdejo, W. Salama et al. · 1 citation
Open access Sep 2026

From Passion to Pressure: How Employee Identity and Community Voices Shape Sustainability in Event Operations

The events industry is facing mounting pressure to embed sustainability into core operations; yet, the mechanisms through which organizational initiatives translate into green practices remain underexplored. Drawing on Social Identity Theory, Stakeholder Theory, and Institutional Theory, this study examines the mediati...

W. Salama, Ahmed K. Elnagar · 1 citation
Aug 2026

The energizing role of digital leadership: Digital mindset and eustress as dual mechanisms of digital work engagement in technology-intensive hotels

Mediation analysis indicates that employees’ digital mindset and eustress significantly mediate the relationship between digital leadership and digital work engagement, and both digital mindset and eustress were found to positively influence digital work engagement.

H. Khairy, W. Salama · 0 citations

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