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Wafeequa Ben

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Conference Open access Aug 2026

Digital Trust in E-Commerce: A Netnographic Study of Risk, Security and Knowledge-Sharing

Consumer trust remains a crucial determinant in e-commerce environments, yet it continues to be undermined by concerns surrounding digital risk, transaction security and platform reliability. While existing research has predominantly focused on technological and system-based determinants of trust, limited attention has...

Wafeequa Ben · 0 citations
Conference Open access Aug 2026

AI Chatbot Knowledge-centric Services for Enhanced Customer Interaction

This study investigates the knowledge-centric quality service and responsiveness of a rule-based WhatsApp chatbot implemented by a South African mobile telecommunications service provider in resolving customer queries and offers a comprehensive framework for evaluating and enhancing chatbot effectiveness.

Sithembiso Khumalo, Tryphosa B. Mashigo, Wafeequa Ben · 0 citations

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