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Wahyu Haryadi

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Open access Oct 2026

The Effect of Consumer Satisfaction on MSME Performance: The Moderating Role of Digital Marketing

Micro, small, and medium enterprises (MSMEs) increasingly face demands to improve environmental performance while sustaining customer value and business outcomes. This study examines whether digital marketing moderates the relationship between consumer satisfaction and MSME performance, within a model in which green in...

Wahyu Haryadi, K. Kamaruddin · 0 citations

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