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Author

Wan Suryani

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Review Open access Jul 2026

Experience marketing through authenticity and escapism: Drivers of revisit intention in Sumatra’s natural heritage tourism

This study aims to analyze the influence of destination attributes, escapism, and authenticity on place attachment and memorable tourism experience, and to examine the mediating role of place attachment on revisit intention. This study was conducted on tourists visiting leading destinations in Sumatra Province, such as...

Indawati Lestari, Wan Suryani · 0 citations

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