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Widiyanti Wilyah

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Review Open access Sep 2026

Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

This study examines the influence of online customer reviews and influencer endorsements on purchase intention through consumer trust on the TikTok platform, focusing on Generation Z users of Skintific products in Makassar City. The rapid development of digital marketing has transformed how consumers access information...

Widiyanti Wilyah, Zainal Ruma, R. Abadi et al. · 0 citations

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