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Author

Wootae Chun

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Oct 2026

The algorithmic mirror: AI disinhibition and anxiety-driven compensatory consumption

Consumers are increasingly exposed to AI influencers across digital marketing environments, yet little is known about how these virtual agents shape anxiety-driven purchasing behavior. This study aims to propose the AI disinhibition effect, a dual pathway model in which appearance anxiety drives consumption through...

Wootae Chun, Zhan Wang, Suman Saha · 0 citations

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