Perceived Privacy Invasion and Consumer Adoption Willingness of AI-Powered Personalized Recommendations: The Mediating Role of Psychological Resistance and Moderating Role of Perceived Algorithm Transparency
Artificial intelligence (AI)-powered personalized recommendation systems can enhance relevance and convenience, but their reliance on extensive personal data processing may also heighten users’ perceptions of privacy intrusion. This study examines the relationship between perceived privacy invasion and consumer adoptio...