Jul 2026
PILA: Plug-and-Play Insertion for LLM-native Advertising
How to monetize large language models (LLMs) by naturally integrating sponsored content into their responses, known as LLM-native advertising, has recently emerged as a critical problem. However, existing solutions entangle advertising with content generation inside a single model, which is incompatible with modern API...
Zhaowei Zhang, Yuhan Fu, Yihang Zhang et al.
· arXiv.org · 2 citations