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Xiaoping Qin

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Open access Jul 2026

Cultural Encounters and Tourism Loyalty: Testing a Cognitive Dissonance Model in Guangxi, China

This study examines the influence of tourists' intercultural communication, tourism destination marketing methods, and visitors' individual cultural experiences on tourist satisfaction and loyalty in the Guangxi region of China. A total of 593 valid visitors completed questionnaires to engage in the study, and research...

Xiaoping Qin, Nitipon Putachote, Junaidi Junaidi · 0 citations

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