Open access
Sep 2026
Restaurants’ Optimal Pricing Decisions Under Heterogeneous Network Effects in Omnichannel Service Systems
Restaurants are increasingly providing both dine-in and delivery services through online delivery platforms, yet how this prevalent strategy is affected by heterogeneous network externalities under competition remains understudied. This paper examines when a restaurant should introduce meal delivery service in this con...
Zhen-Yang Shi, Xu-Ming Ma, Rui-Jing Wu et al.
· Mathematics · 0 citations