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Y. Atiyah

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Open access Sep 2026

Transformation Toward Hybrid Models in E-Commerce: A Study of the Integration of Digital and Physical Channels and Its Impact on Financial Performance Efficiency and Institutional Sustainability

This study aimed to analyze the impact of the transformation toward hybrid models in e-commerce on the integration of digital and physical channels and its reflection on financial performance efficiency and institutional sustainability within Iraqi institutions amid the rapid developments in the digital economy and con...

Y. Atiyah · 0 citations

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