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Y. L. Pathiranage

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Open access Sep 2026

88 Strategy Framework: A Model for Enhancing Corporate Performance Through Organizational Culture

Enhancing corporate performance within a diversified corporate group requires the deliberate establishment of an effective organizational culture. This paper presents the ‘88 Strategy Framework’, a new model developed through an exploratory single-case study of a leading Sri Lankan corporate group. Grounded in the Deni...

Y. L. Pathiranage, L. Jayatilake, R. Abeysekera · 0 citations

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