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Review Open access Aug 2026

Sustainable Marketing, Corporate Risk, and Financial Value: A Bibliometric Analysis of Research Development, Knowledge Structure, and Future Directions

Sustainable marketing has evolved from an environmental communication approach into a strategic organizational capability that integrates sustainability principles with long-term business performance. Despite the growing body of literature, the relationships among sustainable marketing, corporate risk, and financial va...

Mahayanti Fitriandari, A. M. Adiandari, Y. Putra et al. · 0 citations

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