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Author

Y. Tsizhma

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2 papers indexed here

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Open access Sep 2026

ENTREPRENEURIAL SOFT SKILLS IN AN INNOVATION ECOSYSTEM: COMMUNICATION STRATEGIES AND MOTIVATIONAL DETERMINANTS OF SUCCESS

Under conditions of rapid technological transformation, market volatility, and high information asymmetry, the success of innovative ventures increasingly depends on individual behavioral capabilities rather than solely on technical knowledge. In modern innovation ecosystems, founders must navigate complex networks, en...

Nadia Pylypiv, Y. Tsizhma, O. Tsizhma · 0 citations
Open access Sep 2026

STRATEGIC MOTIVATIONAL ARCHITECTURE: FROM UNIVERSAL INCENTIVES TO PERSONALISED MANAGERIAL DECISIONS

The article advances the theoretical and methodological foundations of strategic management of individualised employee motivation and proposes the concept of strategic motivational architecture. The study responds to the declining effectiveness of uniform incentive systems under digital transformation, hybrid employmen...

Nadia Pylypiv, Y. Tsizhma, O. Tsizhma · 0 citations

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