Background: The batik industry in the Ciayumajakuning region (Cirebon, Indramayu, Majalengka, and Kuningan), West Java, holds significant cultural and economic value. However, many small batik enterprises face challenges in product innovation, digital marketing adoption, and sustaining competitiveness amid rapid market...
Y. Yusuf· Journal of Business, Social...· 0 citations
Small island destinations in Indonesia have substantial tourism potential but face significant sustainability challenges. This study aims to examine the effect of tourist-centric service quality (TCSQ) on sustainable tourism development (STD) through tourist perception and to investigate the moderating role of environm...
Y. Yusuf, Sri Ismulyati, Hubertina Karolina Ngarbingan et al.· International Journal of App...· 0 citations
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