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Author

Yahirotun Istamaroh

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Review Open access Aug 2026

Drivers of Sales Performance in Traditional Markeet MSMEs: Digital Literacy, Marketing Capabillity, and Market Orientation

This study aims to analyze the influence of digital literacy, marketing capabilities, and market orientation on sales performance among clothing traders in the traditional market in Johar Market, Semarang City, with entrepreneurial orientation tested as a moderating variable. Digital transformation creates a new dynami...

M. F. Rahman, K. Kiswanto, K. Mulyono et al. · 0 citations

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