The Impact of CSR and Product & Service Quality on Corporate Reputation: A Cross-Cultural Study of International Hotel Chains in Batam City
This study examined the effects of Corporate Social Responsibility (CSR) and Product and Service Quality (PSQ) on Corporate Reputation (CR), with National Culture (NC) as a moderating variable, in the context of international hotels in Batam City. Using a quantitative survey approach, data were collected from 261 hotel...