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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Yang Wang

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Review Open access Aug 2026

Relational intelligence in AI chatbots: Examining the trust–engagement-emotion–social presence model using PLS-SEM and fsQCA

Investigating how AI-driven chatbot determinants, such as personalization, interactivity, and ease of use, transform customer-chatbot relationship outcomes via psychological mechanisms by incorporating the moderating role of chatbot social presence in the travel industry revealed that engagement was an effective factor...

Yang Wang, A. Safeer, Yewang Zhou · 0 citations

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