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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Yannick van Hierden

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Sep 2026

Harnessing generative AI for evidence-informed content creation: a GenAI-human hybrid content creation framework

This study examines the integration of generative AI (GenAI) into content creation workflows within a small-to-medium enterprise (SME). The research explores how AI–human hybrid processes can enhance efficiency while maintaining brand authenticity and evidence-informed messaging. An exploratory case study me...

Murooj Yousef, Yannick van Hierden, Timo Dietrich et al. · 1 citation

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