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Author

Yashika Nigam

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Conference Jul 2026

AI-Driven Dynamic Customer Behavioral Intelligence Framework Using Deep Learning

The Digital Retail platforms leads to generation of huge amount of customer transaction data which helps to understand behavior of purchase and support personalized marketing. The existing customer segmentation approaches are generally static and based on RFM analysis, which does not usually capture nonlinear customer...

Yashika Nigam, Nishchol Mishra, Yogendra P. S. Maravi · 0 citations

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