The global business environment is increasingly shaped by environmental concerns, regulatory pressures, and stakeholder demands for sustainability, compelling Micro, Small, and Medium Enterprises (MSMEs) in emerging economies to adopt sustainable business practices. This study conducts a systematic literature review to...
A. D. Witjaksono, U. Hartono, Sanaji et al.· Veredas do Direito· 0 citations
The results identify dominant research streams encompassing theoretical foundations grounded in service-dominant logic, customer-centric and behavioral perspectives, and emerging technology-driven themes associated with digital transformation as dominant research streams.
N. Salsabila, Yessy Artanti, Sanaji Sanaji· The International Conference...· 0 citations
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