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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Yi-Ping Luo

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Review Open access Aug 2026

The influence of designer identity on design majors’ intention to use AIGC tools: an SEM-fsQCA analysis in China

Results show that designer identity positively predicts intention to use AIGC tools both directly and indirectly through innovativeness and self-efficacy, and perceived ease of use negatively moderates the relationship between designer identity and the intention to use AIGC tools.

Yao-Sheng Zhang, Yi-Ping Luo · 0 citations

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