Skip to content

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

#artificial intelligence Review Open access Oct 2026

Brand Personalization Strategies in the Digital Marketing Environment: A Case Study of L'Oréal

The diffusion of digital technologies has shifted brand marketing from mass communication toward individualized consumer dialogue, and personalization has become a central capability for competitive differentiation. This paper examines how global brands design and implement personalization strategies in digital marketi...

Yi-Zhi Yu · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.