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Author

Yihang Zhang

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Jul 2026

PILA: Plug-and-Play Insertion for LLM-native Advertising

Experiments across diverse upstream models show that PILA consistently improves ad effectiveness while preserving response quality, highlighting its promise as a practical solution for LLM-native advertising.

Zhaowei Zhang, Yuhan Fu, Yihang Zhang et al. · 3 citations
Jul 2026

Evaluating and Pricing Advertisements in AI-Generated Responses

This work constructs the missing supervision through a psychologically grounded agent simulation framework, and distil it into a parameter-efficient evaluator that predicts click-through intent, together with the three companion dimensions of ad quality, as smooth, differentiable estimates.

John L. Turner-Smith, Zimeng Huang, Yuhan Fu et al. · 0 citations

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