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Yocki Pramudya Ananda

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Review Open access Sep 2026

The Effect of Product Quality and Service Quality on Customer Satisfaction: The Mediating Role of Perceived Value in the Mobile Coffee Business

This study examines the effect of product quality and service quality on customer satisfaction, both directly and indirectly through perceived value as a mediating variable, within the rapidly expanding mobile coffee business format in Indonesia. The empirical setting is Sejuta Jiwa Mobile Coffee in South Jakarta, whos...

Marsa Mahasina, Yocki Pramudya Ananda, Hendyansyah Putra · 0 citations

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