Yohana Ari Ratnaningtyas

Building Tourist Loyalty in Cultural Museums: The Roles of Satisfaction, Destination Image, and Service Quality at Ullen Sentalu

Tourist loyalty is an important factor in sustaining the competitiveness and long-term attractiveness of cultural tourism destinations, particularly museums that rely on meaningful visitor experiences and positive perceptions. This study examines the effects of satisfaction, destination image, and service quality on to...