Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Menggunakan Metode Servqual
This study aims to analyze the influence of service quality based on the Service Quality (SERVQUAL) dimensions of Tangibles, Reliability, Responsiveness, Assurance, and Empathy on customer satisfaction at the Sinar Utama Sriwijaya Branch in Medan. The study employs a quantitative approach with an explanatory research d...