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Oct 2026

Consumer Preference Information Sharing of Online Platforms with Competing Suppliers and Customization

Problem definition: Online platforms have access to massive data about consumer preferences while upstream suppliers typically do not. This study explores how an online platform should strategically share its privately-owned consumer preference information with suppliers to help them determine optimal prices under the...

Yong Zha, Quan Li, Tingliang Huang et al. · 0 citations

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