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Yossie Rossanty

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Open access Oct 2026

The Effect Of Promotion And Brand Equity On Product Purchasing Decisions At PT Weigo Houseware Medan

This study aims to examine the effect of promotion and brand equity on product purchasing decisions at PT Weigo Houseware Medan. The problem addressed in this study is the decline in consumers and sales from 2021 to 2025, which indicates that purchasing decisions require further analysis through relevant marketing fact...

Alpina Sitorus, Yossie Rossanty, Fitra Arlina · 0 citations

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