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Yousef Alzubi

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Open access Sep 2026

Translating Culture-specific Items on the Jordan Tourism Board Website: Implications for Tourism Promotion and Cultural Representation

This study examines the translation of culture-specific items (CSIs) on the Jordan Tourism Board (JTB) website, focusing on whether translations tend toward domestication or foreignization and how Jordanian culture is represented for international audiences. A mixed-methods approach was employed, with the JTB website s...

Yousef Alzubi, Mansour Amini, Mohamed Abdou Moindjie · 0 citations

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