Author

Yu-Hua Yuan

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Open access Sep 2026

Comparative analysis of precedent phenomena in social advertising of Russia and China: refraction of social realities (based on the example of demographic issues)

The study is conducted within the framework of a linguocultural approach, with the main focus on precedent phenomena functioning in social advertising in Russia and China. The research centers on precedent names, texts, and situations activated in the advertising messages of the two countries, their role in transmittin...

Yu-Hua Yuan · Litera · 0 citations

Aug 2026

Circular Economy Pathways and Green GDP Convergence: A Scenario‐Based Comparative Analysis of China, Singapore, and Malaysia

Conventional gross domestic product (GDP) remains the dominant indicator of economic performance. Nevertheless, it systematically excludes environmental degradation and natural resource depletion, potentially overstating the sustainability and quality of economic growth. This study investigates how alternative circul...

Chan Fatt Cheah, Suhaiza Hanim Dato Mohamad Zailani, Yu-Hua Yuan · Sustainable Development · 0 citations