Whom Do AI Agents Work For? Role Assignment Induces Sponsorship Bias in LLM Recommenders
Large language models (LLMs) now serve as conversational shopping assistants on platforms that also sell advertising. These AI agents face a conflict of duty. They advise consumers who rely on their judgment, yet are deployed by platforms that benefit when sponsored listings are chosen. Sponsorship disclosures, designe...
Davood Wadi, Yu Ma
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