Author

Yu Su

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Open access Sep 2026

Information Disclosure Transparency and Image Consistency: A Study on the Border Conditions of Short Video KOL Marketing on Purchase Intention

With the rapid growth of short-video platforms and the widespread adoption of influencer marketing, many KOLs simultaneously build personal reputations and accept commercial endorsements-a dynamic that frequently leads to conflicts, undermining consumer trust. This study examines two core dimensions-information transpa...

Yu Su · Scientific Journal of Econom... · 0 citations

#human-computer interacti... Review Sep 2026

Measuring Smartphone User Experience through a Hierarchical Metric Framework via Social Media Reviews

Smartphone user experience (UX) is widely expressed in user-generated online discourse across platforms, creating opportunities for in-the-wild measurement at scale. However, existing UX instruments and review-mining approaches do not provide a smartphone-oriented, theory-grounded hierarchical measurement specification...

Xiao-Teng Pan, Min-Gang Lan, Chen-Rui Zhang et al. · 0 citations